As CMO I oversaw the following components of this nine-piece capsule collaboration:
Initial concept pitch to retailer upper management
Contract negotiation with retailer and talent
Marketing budget
Product development and brand identity
Launch plan and execution, including in-store activation, influencer gifting, social media rollout, and e-commerce marketing
Images property of DL1961 and Moda Operandi, shot by Ben Abarbanel and Grayson Vaughan, respectively.
Olympia of Greece x DL1961, Exclusively for Moda Operandi
From the press release:
Moda Operandi and premium denim label DL1961 are thrilled to unveil an exclusive capsule collection designed in collaboration with Princess Olympia of Greece. Marking Olympia's first exclusive capsule collection since joining Moda Operandi as Contributing Editor in February 2025, the nine-piece collection reflects her distinctive personal style through the lens of DL1961's elevated approach to denim and modern wardrobe essentials.
Olympia's unique perspective made her an organic collaborator for the New York-based denim label. "We've known Olympia for several years and have always admired her effortless approach to dressing," says Meghan Gordon, Chief Marketing Officer at DL1961. “She’s supported the brand over the years in numerous way and most recently championed the us through her work at Moda Operandi. Her sense of style has a casual elegance with a hint of eclecticism that feels completely aligned with DL1961, making this collaboration a natural next step."
