Amber Waves Farm x DL 1961
As CMO at DL1961, I executed a partnership between our denim brand and Hamptons-based hotspot and non-profit Amber Waves Farm. AWF is highly selective about brand partnerships, only looking for partners who align with their core values, target audience, and design aesthetic. I creatively conceptualized, negotiated, and executed a partnership that included co-branded staff uniforms to be worn by front-facing team members, co-branded tote bags to be sold at the farmstand, an on-premise launch event, and co-branded social content.
Leveraging talent that aligned with both brands’ ethos and visual identity, local vendors, and location-specific visuals, we achieved our goals:
A partnership that felt organic to both teams
Increased brand awareness and positive brand association
And the ultimate win: the tote bags sold out in a few weeks and became an in-demand item for the rest of the high season
Images property of DL1961, shot by Ethan O’Grady.
