To help bolster efforts by our wholesale team to gain presence in the UK retail landscape, I led my team to execute a pop-up at the iconic Shreeji Newsagents. Strategically situated directly across from the legendary Chiltern Firehouse in tawny Marylebone, this activation gave our brand on-the-ground retail presence in a key micro-market. I oversaw contract negotiations, logistics, visual merchandising, and the development of special edition POS signage and packaging.

To maximize resources and time, I worked with our London-based PR agency to execute a press and influencer reception to publicize the just-released Holiday collection and get face time with KOLs. Additionally, we tapped a local influential friend of the brand to host a shopping breakfast with VIP customers to increase brand affinity in the local market.